Privacy Policy

Privacy Policy

JP's Pure Essentials believes it is important to let visitors know what types of information we collect online and how we may use and share that information. This privacy policy applies to information obtained by us through this Website, and not to other websites to which we may link. We may post links as a way of helping you locate related information and products easily. However, when linking to another website, you must review that website's privacy policy as other websites may not treat information collected online in the same manner that we do. In this online Privacy Policy, "we", "our" or "us" refers to JP's Pure Essentials, and "you" or "your" refers to each visitor to the Website. Except for the section titled Your California Privacy Rights, this Privacy Policy applies only to information that we collect about you on the Website.

By using this Website, you consent to the collection and use of information by us in accordance with this privacy policy. If we decide to change our privacy policy, we will post those changes on this page.

This Privacy Policy is as follows:

What Information We Collect:


When you shop at, we will collect the information necessary to complete your order, such as your name, e-mail address, shipping address, payment information (including credit card number and/or debit card number) and billing address. If you create an Account, we will collect information about your purchases and payment methods, as well as the shipping addresses that you add to your Address Book, in order to make future shopping experiences faster and more convenient. You may change or delete certain of the saved information. Simply go to My Account, and log in with your email address and password. You may edit or delete certain personal information if you wish. However, not all personal information may be deleted by you. For example, you may not be able to immediately delete your credit or debit card account number and related information used for specific purchases, since we must retain some of this information in order to, among other things: ship the merchandise to you, process charges against your financial account(s), and track the financial account processing information to reverse charges in accordance with any applicable return policy.

General Browsing

We gather navigational information about where visitors go on the Website and information about the technical efficiencies of our Website and services (i.e., time to connect to the Website, time to download pages, etc.). This information allows us to see which areas of our Website are most visited and helps us better understand our visitors' experiences at This helps us improve the quality of the Website by recognizing and delivering more of the features, areas and services our visitors prefer. In this process of gathering information, we may collect personally identifiable and non-personally identifiable information (for example, domain type, browser type and version, service provider and IP address, referring/exit pages, operating system, date/time stamp, and click-stream data). We may also create and use electronic records to compile statistics about how our visitors collectively interact with our website.

Use of Cookies

The Website uses a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies are typically stored on your computer's hard drive and are used to help track clicks as you go through the pages within our Website. We may also use cookies to tell us whether you have previously visited You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. Turning off cookies will not prevent you from placing your order.

Why We Collect Information

We collect information at to allow you to purchase merchandise from us, to improve your online viewing, and shopping experience at The information we collect online is also used to deliver services and information about our products. We also use the information collected for purposes such as analyzing trends; providing support and responding to questions from customers and Website visitors; improving our Website, products or services; learning about customers' needs; contacting consumers for research, informational and marketing purposes; tracking traffic patterns and site usage; enabling online ordering and providing customer service with respect to such orders; and as further provided below with respect to orders. From time to time, we may also use the purchases you make to customize our product recommendations.

When We Disclose Information

JP's Pure Essentials and certain other vendors of ours may provide on our behalf customer payment processing, order fulfillment and shipping services, customer service, and other services related to the services provided by us or on our behalf, as set forth in this privacy policy. We may share your information with certain service providers such as information technology equipment and managed services providers, for the purposes of providing the services to us. These vendors have access to your information as is necessary to perform such services. These vendors have agreed to not use any personally identifiable information of customers except in accordance with this privacy policy. JP's Pure Essentials does not sell, rent or trade your e-mail address to unaffiliated third parties. However, your name and mailing address will be added to the database, and unless you notify us otherwise as described in Your Choices about the Information we collect, we may share your name and mailing address with unaffiliated third parties to help process and ship your orders when you purchase merchandise from us. We also may use third parties to help us provide new or better products and services to you, and to monitor site activity, conduct surveys, and administer e-mails, drawings or contests. We require these third parties to maintain the confidentiality and security of personally identifiable information (i.e. name, address, e-mail address, telephone number) that they receive. We may disclose specific information about you if necessary to do so by law, or based on our good faith belief that it is necessary to conform or comply with the law. We also may disclose information to prevent fraud to reduce credit risks, to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to the Website or the public. We may disclose information about you if there is a sale of all or part of our business, or if we go through a reorganization or merger.

Your Choices about the Information We Collect

If you do not wish to receive e-mails about special offers, new fashion trends, contests and other promotions from, click the unsubscribe link at the bottom of our emails, or modify your account settings by going to the “My Account” link at the top of our website, log-in to your account and then change your settings to indicate that you do not want to receive emails, newsletters, and other promotional materials.

Privacy of Children Who Visit the Web Site

JP's Pure Essentials recognizes the importance of children's safety and privacy. The Website is not designed to attract children, and is not intended for use by any children under the age of 13. We do not request, or knowingly collect, any personally identifiable information from children under the age of 13. Children under the age of 18 may use the Website only under the supervision of a parent or legal guardian who agrees to be bound by the Terms and Conditions of Use.

Your California Privacy Rights

JP's Pure Essentials collects various types of personal information about you during the course of your relationship with JP's Pure Essentials as a customer. Under California law, if you are a resident of California, you may make a written request to JP's Pure Essentials about how we have shared your information with third parties for their direct marketing purposes. In response to your written request, JP's Pure Essentials is allowed to provide you with a notice describing the cost-free means to opt-out of our sharing your information with third parties with whom we do not share the same brand name, if the third party will use such information for its direct marketing purposes.

If you would like to exercise your rights under California law, please send your written request to the e-mail address or postal address below. Please include your postal address in your request. Within thirty (30) days of receiving your written request, JP's Pure Essentials will provide you with a Third Party Direct Marketing Opt-Out Form so you may request that your personal information not be disclosed to third parties for their direct marketing purposes.

E-mail Address:

Postal Address:
JP's Pure Essentials
702 W. 137th Street

Gardena, Ca. 90247
Attn: Customer Service Department

Visitors to the Website Outside of the United States

If you are visiting the Website from a location outside of the U.S., your connection will be through and to servers located in the U.S. All information you receive from the Website will be created on servers located in the U.S., and all information you provide will be maintained on Web servers and systems located within the U.S.

Updating Personal Information

We prefer to keep your personal information accurate and up-to-date. If you would like to change your contact information, please go to My Account, and log in with your email address and password, or call us at 1-562-754-8486 Monday through Friday, 10 AM – 7 PM and Saturday 10 AM – 2 PM EST.


For your convenience, the Website may contain links to other websites. JP's Pure Essentials is not responsible for the privacy practices, advertising, products, or the content of such other websites. None of the links should be deemed to imply that JP's Pure Essentials endorses or has any affiliation with the links.


JP's Pure Essentials believes in providing a safe and secure experience for all of our online visitors. To that end, we have implemented security measures at to protect the information we have collected at the Website. For example, we limit access to your personal information to select employees and others with a valid business need for the information. In addition, we hold our employees responsible for upholding our privacy standards.

We maintain reasonable physical and electronic safeguards designed to limit unauthorized access to your personally identifiable information, and to protect you against the criminal misuse of that information.

We use data encryption technology when transferring and receiving your personal information. For example, in your transactions submitted by you through the Website, a solid key icon or a locked padlock icon in your Web browser window confirms the site is secured through Secure Sockets Layer (SSL). Pages requesting personal information should always have one of these icons. You can also confirm your data is being encrypted by looking at the URL line of your browser (the place where you type Website addresses). When accessing a secure server, the site address will change from "http" to "https".

While we use the foregoing security measures to protect your information, please note that no data transmitted over the Internet or stored and utilized for business purposes can be guaranteed to be completely secure. No security measures are perfect or impenetrable. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on the Website will not become publicly available. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.

Questions/Changes in Policy

If you have questions or concerns with respect to our Privacy Policy, you may contact us at 1-562-754-8486 or  We may elect to change or amend our Privacy Policy; in such event, we will post the policy changes in our Privacy Policy on the Website. If you are concerned about how your personal information is used, please visit our Website often for this and other important announcements and updates.